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What we do

This business began in the living room of my apartment in 2014. In 2015 I was joined by seamstress Ilona, and today we are still making magic together from a sunny studio space in Risidale, Johannesburg. Accompanied by the best ever studio dog, Gauta – we sometimes name dresses after him, you probably own a Gauta piece. Now and again we are inundated with orders from you and are joined by part time machinists. Every piece begins and ends in our studio space and is made by our hands. Dreamed up, sketched up, mocked up and tried on by me, Anmari.


We make pieces that have an understated edge. I guess you could call it minimalist with carefully considered details and fabrication, comfort is very important to us. We do not make ‘basics’, but to some, these become their wardrobe basics. Easily mixed in and matched with the rest of your wardrobe, pieces to play with. We produce small runs of each piece, some are one offs, some 50 units, it’s all dependant on mood (ours and yours) and the availaibility of fabric. We offer a wide size curve, ranging from S to XXXL for selected styles. We work really hard here in our sunny studio, with Gauta, to make special pieces for you to love as much as we do. And we work really hard to do this all at a price that is nice. A labour of love really


Love Anmari Honiball